An EMEA Brand Ambassador Strategy for DRIV. A selected roster of sport legends and cultural icons engineered to make bold moves in France, Germany, Poland, Italy and beyond.
Deporcinio brings full access to one of the biggest sports agencies in the world, SPORTFIVE, and its expansive talent portfolio, while keeping the independence of a boutique agency to look beyond any single roster when the brief demands it. That dual posture is how we protect the brand-first fit: the right talent for DRIV, sourced from wherever the best answer lives.
12+ years of partnerships & activation, leading major stakeholder projects with global brands like adidas, Turkish Airlines, Domino's Pizza, BKT and Armani. A brand-first approach, with dedication from beginning (finding talent) to middle (contracting, execution) to end (evaluation, future planning). A true 360° partner, beyond signing, all the way to KPI delivery.
Barcelona, 9 April 2026 - Nesquik has launched a new brand campaign in collaboration with brothers Marc Márquez and Álex Márquez, two of the most recognisable figures in global motorcycling. The campaign was developed with the strategic guidance of SPORTFIVE, acting on the brand side as a long-term partner to Nestlé and builds on the successful collaboration established last year with Lamine Yamal.
A smart digitally driven partnership, with its creative concept built around the common values of cybersecurity and defence on court. Digital content built around the best defensive plays of the team and exclusive fan discounts pushed through the fan database of NYFC. Bridging the gap between on the field and online world.
Munich, 1 June 2026 - happybrush has appointed Manuel Neuer as its new brand ambassador and strategic partner. The German record-holding international goalkeeper and multiple FIFA World Goalkeeper of the Year will become the face of the Munich-based oral care brand, supporting the company during its next phase of growth. The partnership was developed, brokered and is being supported by international sports marketing agency SPORTFIVE.
A partnership built around performance, progress and bold decisions. DRIV selects a single, defining EMEA ambassador whose career embodies exactly that: engineering pushed to its limit, relentless improvement and the nerve to commit when the margin is measured in milliseconds. By anchoring the brand to a true icon of precision, DRIV connects the emotional power of world-class sport directly to the technical excellence of the aftermarket portfolio across every priority market.
Goal: Leverage the ambassador's global reach to rapidly transform mother brand DRIV from a yet unknown umbrella entity into a highly visible recognized powerhouse across key markets.
Goal: Use the ambassador's halo effect to seamlessly connect established daughter brands (e.g. Monroe, Ferodo) under the unifying DRIV mother brand.
Our selected ambassador: audience, brand fit and the visibility a full MotoGP season delivers.
The reigning generation of MotoGP. Martinator is speed, aggression and a comeback story built on machinery pushed to its absolute limit. Braking, damping, control: the exact language of Ferodo®, Monroe® and MOOG®. A direct, native fit for aftermarket car parts, with a young petrolhead audience and a helmet that travels into every broadcast frame of the season.
Rather than hitting multi million football fans, we hit the motorsport enthusiasts where Jorge has a massive credibility. A strong Southern European recognition plus credible pan-European motorsport reach.
His career naturally reflects the values behind Built to make bold moves.
Strong potential to connect DRiV with the next generation of customers, installers and motorsport fans.
Mass media push through the MotoGP media ecosystem and platforms such as DAZN and entertainment/documentary content.
Jorge Martín's story isn't about always winning. It is about continuously improving.
Four pillars of rights and access included in the ambassadorship: mass media visibility, direct access to Jorge, race-weekend hospitality and a full season of branded content.
10 paddock passes to be allocated across the 22 Grand Prix races, with a maximum of 4 per Grand Prix. This includes:
Note: We always publish more content, and if the client has any specific requirements, we'll accommodate them too.
How Jorge Martín shows up in market for DRIV: from the broadcast frame of every Grand Prix, into the workshop of every mechanic, and all the way to money can't buy moments for your key distributors.
01Helmet and leathers branding travelling into every onboard, grid walk and podium frame of the season, across 22 rounds and a cumulative global TV audience.
02Native content through MotoGP and team channels: paddock, garage and race-weekend storytelling that puts DRIV inside the sport rather than beside it.
03Jorge Martín IP rolled out across workshops, distributors and retail: posters, counter displays and trade campaigns that turn the ambassador into a sell-in tool.
04Paddock access, garage tours and meet and greets for key distributors, retailers and top clients. Relationship currency that no media buy can replicate.
Disclaimer: Images are for demonstration purposes only. Exact logo placement to be agreed upon between brand and the team.
A season that lands in every core DRIV market and beyond, broadcast live across the world's biggest sports platforms.
Talent contracts, brand-voice workshop, hero shoot in DRIV visual language.
Cross-platform launch film, 4-market OOH burst, paid social amplification.
Monthly content drops per talent, retailer co-branding, motorsport tie-ins.
Mid and post-campaign Blinkfire report vs KPIs, negotiate year-two extensions.
Base ambassador fee for talent selected.
Estimated spend across Germany, France, Italy and Poland.
Content creation, shoots, post-production, and agency execution.
Targeted performance amplification across social and digital trade channels.